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Unsold ad inventory buyers/brokers?

Posted: Wed Dec 15, 2010 8:34 pm
by clickradio
Would anyone have suggestions on reputable media buyers/brokers or ad agencies to sell unsold national ad inventory. (And yes, I do have unsold national inventory!)
Currently not interested running Per Inquiry or Per Action campaigns.

Any leads or suggestions appreciated! Thanks & Happy Holidays!

Re: Unsold ad inventory buyers/brokers?

Posted: Tue Jan 25, 2011 10:43 am
by mlbarbee
Have you looked into Gabriel Media? http://www.gabrielmedia.net We specialize in holding open houses for radio and TV stations. We use a telemarketing company to make about 10,000 calls in your market to set 300 appointments which we hand to your sales people. They don't have to do that work. We do it for you. After three days of presentations we sell between 10% and 15% of your annual revenue in LOCAL DIRECT business - all ANNUAL CONTRACTS. Its the most profitable thing to do with unsold inventory. There is no need to give it away to brokers or per inquiry companies when your AE's can be profitable. Let's talk.

Montressa Barbee
Senior Marketing Manager
Gabriel Media
montressa@gabrielmedia.net
704-776-0696

Re: Unsold ad inventory buyers/brokers?

Posted: Wed Aug 17, 2011 2:08 pm
by dhsevdoug
Try Strategic Media, Josh Nock, josh@strategicmediainc.com. He'll place place business on your station if the rate is low enough.

Also, if you need contact for avertisers who buy block programming, let me know:

Good Luck

Doug Hall
dhall@WXCYFM.com

Re: Unsold ad inventory buyers/brokers?

Posted: Thu Apr 05, 2012 11:47 am
by dsgordon
How about running playing more music? Works for me and our TSL went up then the ratings went up they our cost per spot went up. Is it really worth wholesaling your product to these low budget/slow pay spot buyers? My station and listeners are worth more than $10 per spot. Just my 2 cents

Re: Unsold ad inventory buyers/brokers?

Posted: Thu Jan 09, 2014 3:06 am
by faris
Any recommendations for or experiences with other groups?

Re: Unsold ad inventory buyers/brokers?

Posted: Fri Jan 10, 2014 9:48 am
by tammytharp
For advertising needs, I highly recommend 2 Lights Media out of Westbrook Maine. Their team is highly qualified to place any radio media, very experienced staff.

wendyh@knockoutstrategies.com
tammyt@2lightsmedia.com
dustins@2lightsmedia.com

Re: Unsold ad inventory buyers/brokers?

Posted: Mon Feb 03, 2014 4:44 am
by boby786
Thanks a lot for posting

Re: Unsold ad inventory buyers/brokers?

Posted: Tue Jan 24, 2017 2:20 am
by next780
There are also special services for such sales) I can not remember exactly how to find them. Here, already advised. Good luck!
upser.com